TOMORROW'S BIG CONVERSATIONS, TODAY.

Blab is a pioneer in the category of Predictive Social Intelligence. Blab applies proprietary technology and big data processing to contextualize and predict tomorrow’s online conversations today. Brands rely on Blab to contextualize and predict conversations that engage their target audiences, so they can maximize conversation opportunities and minimize threats.

Social media has turbocharged the way we communicate. The millions of conversations taking place right now are documenting our lives, likes and opinions in real-time. But how do you identify which of those conversations are important to your brand?

At Blab we’re mapping the conversation canvas to give you the most up-to-the-minute understanding of your brand’s audience—who they are, where they are and what they are talking about. Then in 24, 48, and 72 hour time frames, we're accurately predicting how those conversations will grow and where they will migrate.

Think about that. The future. That's a powerful insight in the right hands. We know which hash tags, memes, and videos will blow up, when they'll do it, where they’ll do it and just how big they'll become. These are opportunities for you to not only become a part of the conversation, but to get in on it early enough to steer it. The next "who knew" is right around the corner. Blab Predictive Social Intelligence can see it coming.

NO CRYSTAL BALL.  ALL SERIOUS RESEARCH.

Predicting the online future isn't a matter of magic or chance, it's a matter of research—lots and lots of research. At Blab, our patented algorithms scour the internet to predict conversations patterns with incredibly high accuracy.

We don't search for the conversations that your brand thinks are relevant. Instead, we capture lifestyle audiences (as opposed to demographic audiences) and discover the entire conversation context important to them. Because, at the end of the day, shouldn't they be the ones to define what's relevant to them?

With Blab, you get details of highly relevant—yet nonobvious—commonalities in conversations, which provide those elusive insights worth their weight in gold. Insights that can inform your business intelligence, content development or brand management.

SEE FUTURE CONVERSATIONS EMERGE RIGHT BEFORE YOUR EYES.

Blab’s innovative technology is delivered to your brand in the form of a customized web dashboard that displays your brand’s unique Conversation Canvas™.

You’ll not only be able to track relevant real-time conversations in any language, but also accurately predict the growth patterns of emerging conversations over the next 24, 48 and 72 hours. You’ll see which words, pictures and videos your audience is sharing most, how big the conversation is getting and where it is migrating—whether it’s on Facebook, Twitter or mommy blogs. Soon you’ll even be able to view geographical predictions.

USING BLAB IS LIKE READING THE LAST PAGE FIRST.

Knowing about emerging trends as they happen is good. Knowing where they are going is even better. Steering them to your advantage? Well, that's awesome. That's the power of real-time.

So you get a heads-up. A heads-up to engage the real-time world of the social web on your terms. A heads-up to engage your audience’s interest with trending content. With Blab, you're not just involved into the conversation, you're steering it.

By using Blab’s Conversation Canvas™ , your brand will benefit in these key areas:

Consumer Insights
Content Marketing
Pre-emptive Brand Protection
Search Engine Optimization

  • Consumer Insights

    Until now, businesses have used qualitative and quantitative research to project audience insights. But that’s all your brand is left with—projections. And the information is dated. Therefore, a brand can find itself creating marketing strategy based on audience insights that can’t be trusted or are no longer relevant.

    With Blab, you have a Conversation Canvas™ bringing to light millions of relevant conversations a day in real time. You hear from your audience what’s important to them now and see which individuals are speaking the loudest and have the most influence. Without artificial filters, you discover what your audience is passionate about and which of their conversations will continue to trend.

  • Content Marketing

    The Internet is a beast for content. It’s a mad scramble for brands to come up with something both fresh and relevant before the competition does and to seed it in the right places so your audience picks it up. Results tend to be hit or miss. And if you’re one day late capitalizing on an internet trend, just forget it.

    Blab helps you predict budding and highly relevant conversations early. So you have the opportunity to build on the insight, act on the idea and establish a position of influence before your competition. Because you know where your audience is talking online, you know where to serve them the relevant content that can get them to engage with your brand. Talk about speaking their language. In any language they’re using.

  • Pre-emptive Brand Protection

    In many industries, it is an ongoing risk that there might be negative news or a cultural shift that can threaten a brand. Whether it’s a political issue, a safety recall, new health concerns, environmental concerns or an information breach, the issue always plays out in social media. Some brands have dealt with bad news successfully, but much more of the time we see brands who have fallen short by responding poorly, too late or not at all.

    With Blab, you know more about what’s being said about an issue, earlier—and you know which conversations are going to spread. When a problem is on your radar before it becomes a big conversation, you have more lead-time to develop a strategy and act proactively to reach out to the loudest influencers. Instead of letting a negative dialogue about your brand run rampant, you can lead the conversation down a more positive path.

    If your brand already has an area of concern, you can proactively plan your communication strategy, and Predictive Social Intelligence can tell you when the timing is right to execute it.

  • Search Engine Optimization

    Most companies don’t fully understand what their target market is passionate about, so they miss the mark—and their SEO objectives.

    Blab helps you amplify your overall SEO strategy in two ways: increasing inbound links (over 40% of overall SEO impact) and honing keyword usage (more than 25% of overall SEO impact.)

    The majority of obvious keywords have so much competition that trying to optimize for them becomes a giant uphill climb as you battle other companies trying to do the same. Using Blab’s proprietary algorithms, we can provide the accurate insights into your target audience that let you pick the non-obvious keywords that produce high page rankings at little cost.