Until now, businesses have used qualitative and quantitative research to project audience insights. But that’s all your brand is left with—projections. And the information is dated. Therefore, a brand can find itself creating marketing strategy based on audience insights that can’t be trusted or are no longer relevant.
With Blab, you have a Conversation Canvas™ bringing to light millions of relevant conversations a day in real time. You hear from your audience what’s important to them now and see which individuals are speaking the loudest and have the most influence. Without artificial filters, you discover what your audience is passionate about and which of their conversations will continue to trend.
The Internet is a beast for content. It’s a mad scramble for brands to come up with something both fresh and relevant before the competition does and to seed it in the right places so your audience picks it up. Results tend to be hit or miss. And if you’re one day late capitalizing on an internet trend, just forget it.
Blab helps you predict budding and highly relevant conversations early. So you have the opportunity to build on the insight, act on the idea and establish a position of influence before your competition. Because you know where your audience is talking online, you know where to serve them the relevant content that can get them to engage with your brand. Talk about speaking their language. In any language they’re using.
Pre-emptive Brand Protection
In many industries, it is an ongoing risk that there might be negative news or a cultural shift that can threaten a brand. Whether it’s a political issue, a safety recall, new health concerns, environmental concerns or an information breach, the issue always plays out in social media. Some brands have dealt with bad news successfully, but much more of the time we see brands who have fallen short by responding poorly, too late or not at all.
With Blab, you know more about what’s being said about an issue, earlier—and you know which conversations are going to spread. When a problem is on your radar before it becomes a big conversation, you have more lead-time to develop a strategy and act proactively to reach out to the loudest influencers. Instead of letting a negative dialogue about your brand run rampant, you can lead the conversation down a more positive path.
If your brand already has an area of concern, you can proactively plan your communication strategy, and Predictive Social Intelligence can tell you when the timing is right to execute it.
Search Engine Optimization
Most companies don’t fully understand what their target market is passionate about, so they miss the mark—and their SEO objectives.
Blab helps you amplify your overall SEO strategy in two ways: increasing inbound links (over 40% of overall SEO impact) and honing keyword usage (more than 25% of overall SEO impact.)
The majority of obvious keywords have so much competition that trying to optimize for them becomes a giant uphill climb as you battle other companies trying to do the same. Using Blab’s proprietary algorithms, we can provide the accurate insights into your target audience that let you pick the non-obvious keywords that produce high page rankings at little cost.