BLAB UNLEASHES THE POWER TO PREDICT SOCIAL MEDIA CONVERSATIONS
Industry-First Conversation Canvas™ Delivers Predictive Social Intelligence™ to Drive Real-Time Brand Marketing
SAN FRANCISCO AND SEATTLE – April 9, 2013 – Blab, pioneers of Predictive Social Intelligence™, have launched the first commercial platform that predicts social media conversations. Applying patented predictive and analytic technologies to massive data streams from social channels and the web, the Blab Conversation Canvas™ shows brand marketers and social media managers what their audiences will be talking about across the social sphere 24, 48 and 72 hours in advance, empowering them with precious time and critical insights to lead, influence and market within those conversations.
For brands, Blab answers the question: what if you knew what your target audience will be talking about tomorrow, the next day and the next day, and where those conversations will emerge? Using the continuously updated Conversation Canvas™ dashboard, marketers can discover non-obvious opportunities and threats in real time, gaining actionable insight to devise strategies, identify key influencers, develop targeted content and secure needed approvals to join the right conversations at the right time, with the right approach.
“Too often, even the most aggressive brands are left chasing the conversation in social media, or hoping for that fortuitous alignment of real-time events and content they happen to have on hand,” said Randy Browning, co-founder and chief executive officer of Blab. “With Blab, any brand, organization or cause can transform from a reactive stance to a proactive one; from followers to leaders, with a high degree of confidence in their strategy and their content. Since we started Blab, brands have been telling us that this changes the game for social media engagement. Now that our platform is released to the public, we embrace the challenge of proving them right.”
Blab allows users to categorize their audiences by lifestyles, so that conversation monitoring and prediction are based on discoveries, rather than predetermined keywords or rigid demographics, offering a true 360-degree view of what target audiences are saying now and how, when and where those conversations will grow. Blab’s software-as-a-service analyzes text in any language, images and video via more than 50,000 real-time data sources, from social channels including Twitter and Facebook, content platforms such as YouTube and Tumblr, and blogs and news services. Applying patented predictive algorithms, Blab organizes billions of conversations across conversation clusters to predict peaks and valleys in future conversations within 24, 48 and 72 hour windows.
By constantly analyzing the size, direction and myriad other characteristics of those billions of conversations, the Blab platform identifies predictable patterns that signal the future behaviors of current conversations. The Conversation Canvas™ only surfaces predictions in which Blab has a high degree of confidence, maximizing accuracy and encouraging marketers to focus their efforts on opportunities with the highest value and probability for success. In fact, a recent historical analysis of Blab’s predictions in a common lifestyle, Politics, affirmed an 89.37 percent rate of accuracy in predictions in which Blab was originally 70 percent confident.
“The key to our value as a Predictive Social Intelligence platform is the union of incredibly advanced predictive analytics technologies with the simple, highly visual way we deliver insights and interaction via the Conversation Canvas™,” said David Snelling, co-founder and chief technology officer of Blab. “What we’ve done is harness the power to analyze and predict behavior across the entire social web through an easy-to-use, highly flexible dashboard interface that brand marketers can pick up and start using tomorrow. I look forward to seeing our customers put Blab’s predictive abilities to the test and achieve results they never thought possible.”
Founded in 2012, Blab is the result of Browning’s vision as a veteran global marketing leader and Snelling’s vision as an innovator in cloud computing, machine learning and data analysis. Leveraging a customer advisory council comprising representatives of leading global brands, Blab’s product development incorporates the insights and requirements of top marketing minds to deliver on the promise of Predictive Social Intelligence. Blab has received $3.5 million in seed funding from a handful of angel investors. Blab is launching today at the ad:tech Under the Influence Summit in San Francisco. For more information or to request a demo, visit www.blabpredicts.com.
About BlabBlab is a pioneer in the category of Predictive Social Intelligence. Blab applies proprietary technology and big data processing to contextualize and predict tomorrow’s online conversations today. Brands rely on Blab to contextualize and predict conversations that engage their target audiences, so they can maximize conversation opportunities and minimize threats.
McClenahan Bruer for Blab, Inc.